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Previews available in: English
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Consuming books: the marketing and consumption of literature
2006, Routledge
in English
0415367670 9780415367677
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Table of Contents
Rattles from the swill bucket / Stephen Brown
Selling God's book / Russell Belk
The extraordinary tale of an eight point eight million dollar book / Michael Thomas
The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder
Culture club : marketing and consuming the Da Vinci code / Kent Drummond
Martin Amis on marketing / Daragh O'Reilly
Paperback mother / Lisa O'Malley, Maurice Patterson, and Caoilfhionn Ní Bheacháin
On the commercial exaltation of artistic mediocrity : books, bread, postmodern statistics, surprising success stories, and the doomed magnificence of way too many big words / Morris B. Holbrook
Book reading groups : a "male outsider" perspective / Avi Shankar
You can't tell a book by its cover : bookworms, bookcases, and bookcrossing / Pauline Maclaran and Rosalind Masterson
Consuming literature / Hope Jensen Schau
Riddikulus! : consumer reflections on the Harry Potter phenomenon / Al Terego and Sue Denim
Telling tales of Virago Press / Lorna Stevens
No experience necessary (or, how I learned to stop worrying and love marketing) / Charles Chandler
I write marketing textbooks but really I'm a swill guy / Chris Hackley
A step-by-step guide to Bridget Jones's diary, Fight Club, and the "how-to" industry / Anthony Patterson and Stephen Brown.
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