MARC Record from Scriblio

LEADER: 02240cam 22002898a 4500
001 2005023538
003 DLC
005 20050919183635.0
008 050815s2006 nyu 000 0 eng
010 $a 2005023538
020 $a0415367670
040 $aDLC$cDLC$dDLC
050 00 $aZ278$b.C66 2006
082 00 $a002/.068/8$222
245 00 $aConsuming books :$bthe marketing and consumption of literature /$cedited by Stephen Brown.
260 $aNew York, NY :$bRoutledge,$c2006.
263 $a0603
300 $ap. cm.
505 0 $aRattles from the swill bucket / Stephen Brown -- Selling God's book / Russell Belk -- The extraordinary tale of an eight point eight million dollar book / Michael Thomas -- The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder -- Culture club : marketing and consuming the Da Vinci code / Kent Drummond -- Martin Amis on marketing / Daragh O'Reilly -- Paperback mother / Lisa O'Malley, Maurice Patterson, and Caoilfhionn Ní Bheacháin -- On the commercial exaltation of artistic mediocrity : books, bread, postmodern statistics, surprising success stories, and the doomed magnificence of way too many big words / Morris B. Holbrook -- Book reading groups : a "male outsider" perspective / Avi Shankar -- You can't tell a book by its cover : bookworms, bookcases, and bookcrossing / Pauline Maclaran and Rosalind Masterson -- Consuming literature / Hope Jensen Schau -- Riddikulus! : consumer reflections on the Harry Potter phenomenon / Al Terego and Sue Denim -- Telling tales of Virago Press / Lorna Stevens -- No experience necessary (or, how I learned to stop worrying and love marketing) / Charles Chandler -- I write marketing textbooks but really I'm a swill guy / Chris Hackley -- A step-by-step guide to Bridget Jones's diary, Fight Club, and the "how-to" industry / Anthony Patterson and Stephen Brown.
650 0 $aBooks$xMarketing.
650 0 $aBooksellers and bookselling.
650 0 $aBook industries and trade.
650 0 $aLiterature publishing.
650 0 $aBooks and reading.
650 0 $aAuthorship.
700 1 $aBrown, Stephen,$d1955-
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0517/2005023538.html