An edition of Social marketing
(1989)
Social marketing
strategies for changing public behavior
by Philip Kotler
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Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
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Previews available in: English
Subjects
| Edition | Availability |
|---|---|
1
Social marketing: influencing behaviors for good
2008, Sage Publications
in English
- 3rd ed.
1412956471 9781412956475
|
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|
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2
Social marketing: influencing behaviors for good
2008, Sage Publications
in English
- 3rd ed.
1412956471 9781412956475
|
zzzz
|
3
Social marketing: strategies for changing public behavior
1989, Free Press, Collier Macmillan
in English
0029184614 9780029184615
|
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|
Book Details
Edition Notes
Includes bibliographical references (p. 371-389).
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