An edition of Social marketing (1989)

Social marketing

strategies for changing public behavior

by

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Cover of: Social marketing by Philip Kotler, Philip Kotler
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Notes
  • ★★★★★ 5.0 (1 rating)
  • 14 Want to read
  • 2 Currently reading
  • 1 Have read
Notes

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Last edited by MARC Bot
March 9, 2025 | History
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An edition of Social marketing (1989)

Social marketing

strategies for changing public behavior

by

  • ★★★★★ 5.0 (1 rating)
  • 14 Want to read
  • 2 Currently reading
  • 1 Have read

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

Publish Date
Publisher
Free Press, Collier Macmillan
Language
English
Pages
401

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Previews available in: English

Subjects

Social marketing, Behavior modification, Marketing, Marketing social, Soziomarketing, Campagnes publicitaires, Gedragsverandering, Social Change, Behavior Therapy, Aspect social, Opinion publique, Werbekampagne, Associations sans but lucratif, Sozialverhalten, Marketing of Health Services
Edition Availability
Cover of: Social marketing
Social marketing: influencing behaviors for good
2008, Sage Publications
in English - 3rd ed.
Cover of: Social marketing
Social marketing: influencing behaviors for good
2008, Sage Publications
in English - 3rd ed.
Cover of: Social marketing
Social marketing: strategies for changing public behavior
1989, Free Press, Collier Macmillan
in English

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Book Details

Edition Notes

Includes bibliographical references (p. 371-389).

Published in
New York, London

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.122 .K68 1989

The Physical Object

Pagination
xii, 401 p. :
Number of pages
401

Edition Identifiers

Open Library
OL2218741M
Internet Archive
socialmarketings00kotl
ISBN 10
0029184614
LCCN
89045735
OCLC/WorldCat
20395535
LibraryThing
584276
Goodreads
3424221

Work Identifiers

Work ID
OL1807510W

Source records

Internet Archive item record
Library of Congress MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Marygrove College MARC record
Library of Congress MARC record
Promise Item
marc_columbia MARC record
Harvard University record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 9, 2025 Edited by MARC Bot import existing book
July 24, 2024 Edited by MARC Bot import existing book
December 4, 2022 Edited by ImportBot import existing book
November 9, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record