| Record ID | ia:socialmarketings00kotl |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/socialmarketings00kotl/socialmarketings00kotl_marc.xml |
| Download MARC binary | https://www.archive.org/download/socialmarketings00kotl/socialmarketings00kotl_meta.mrc |
LEADER: 00749cam 2200229 a 4500
001 89045735
003 DLC
005 20011116114148.0
008 891115s1989 nyua b 001 0 eng
010 $a 89045735
020 $a0029184614 :$c$29.95
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.122$b.K68 1989
082 00 $a658.8$220
100 1 $aKotler, Philip.
245 10 $aSocial marketing :$bstrategies for changing public behavior /$cPhilip Kotler, Eduardo L. Roberto.
260 $aNew York :$bFree Press ;$aLondon :$bCollier Macmillan,$cc1989.
300 $axii, 401 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 371-389).
650 0 $aSocial marketing.
650 0 $aBehavior modification.
700 1 $aRoberto, Ned.