{"title": "Social marketing", "covers": [18930], "first_publish_date": "1989", "key": "/works/OL1807510W", "authors": [{"type": {"key": "/type/author_role"}, "author": {"key": "/authors/OL216799A"}}], "dewey_number": ["658.8"], "type": {"key": "/type/work"}, "subjects": ["Social marketing", "Behavior modification", "Marketing", "Marketing social", "Soziomarketing", "Campagnes publicitaires", "Gedragsverandering", "Social Change", "Behavior Therapy", "Aspect social", "Opinion publique", "Werbekampagne", "Associations sans but lucratif", "Sozialverhalten", "Marketing of Health Services"], "description": {"type": "/type/text", "value": "Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups."}, "latest_revision": 8, "revision": 8, "created": {"type": "/type/datetime", "value": "2009-12-09T22:24:35.818892"}, "last_modified": {"type": "/type/datetime", "value": "2025-03-09T20:02:37.497294"}}