Marketing and consumer research in the public interest
by Ronald Paul Hill
How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in marketing and consumer behavior.
Researchers, scholars, and upper-level students in the areas of marketing, public relations, communications, ethics, healthcare, and public policy will find this volume a valuable resource. Professionals who want a better understanding of the issues that are currently being investigated by scholars in the marketing and consumer behavior fields will appreciate the insights this volume offers as well.
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Previews available in: English
Subjects
Recherche, Consumers, Aspect social, Public interest, Consumer education, Advertising, Marktforschung, Advertenties, Sociologie, Préférences, Éducation, Social aspects, Marketing, Consommateurs, Comportement, Consumer behavior, Publicité, Marketing research, Sociale verantwoordelijkheid, Intérêt général, Verbraucherverhalten, Intérêt public, AufsatzsammlungShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
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1
Marketing and Consumer Research in the Public Interest
2012, SAGE Publications, Incorporated
in English
145224779X 9781452247793
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2
Marketing and consumer research in the public interest
1996, Sage Publications
in English
0803971907 9780803971905
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Includes bibliographical references and index.
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| July 18, 2024 | Edited by MARC Bot | import existing book |
| July 31, 2020 | Edited by ImportBot | import existing book |
| May 17, 2018 | Created by ImportBot | import new book |