An edition of Viral loop (2009)

Viral loop

from Facebook to Twitter, how today's smartest businesses grow themselves

1st ed.

by

  • 2 Want to read
Cover of: Viral loop by Adam L. Penenberg, Adam L. Penenberg
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Last edited by ImportBot
December 20, 2023 | History
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An edition of Viral loop (2009)

Viral loop

from Facebook to Twitter, how today's smartest businesses grow themselves

1st ed.

by

  • 2 Want to read

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

Publish Date
Publisher
Hyperion
Language
English
Pages
274

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Buy this book

Previews available in: English

Subjects

Viral marketing, Online social networks, Business, Intenet resources, Electronic commerce, Marketing, Web 2.0, Web 2.0., Internet resources, Viral Marketing, Mund-zu-Mund-Werbung, Computer network resources, Social networking, Economic aspects, Produktempfehlung, New business enterprises, Computer networks, Industries, social aspects, Online social networks--economic aspects, Electronic commerce--marketing, Business--computer network resources, Social networking--economic aspects, Social networking--intenet resources, Business--internet resources, Hf5415.1265 .p46 2009, 303.48/33, 303.48

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Edition Availability
Cover of: Viral Loop
Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
2009, Hodder & Stoughton
in English
Libraries near you: WorldCat
Cover of: Viral loop
Viral loop: from Facebook to Twitter, how today's smartest businesses grow themselves
2009, Hyperion
in English - 1st ed.
Libraries near you: WorldCat

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Book Details

Table of Contents

An insanely viral scheme
Viral president
Tupperware and ponzi schemes
the original viral models
The first online viral expansion loop
The spreadable product as new business paradigm
The perpetual viral advertisement
When the audience decides what's good
Viral video as marketing strategy (Psst. Pass in on ...)
eBay and the viral growth conundrum
PayPal : the first stackable network
Flickr, YouTube, MySpace
Tweaking the viral coefficient
Viral clusters
The search for a new ad unit.

Edition Notes

Includes bibliographical references (pages 253-266) and index.

Published in
New York

Classifications

Dewey Decimal Class
303.48/33, 303.48
Library of Congress
HF5415.1265 .P46 2009, HF5548.32 .P46 2009, HF5827.95, HM742 .P36 2009

The Physical Object

Pagination
ix, 274 pages :
Number of pages
274

ID Numbers

Open Library
OL26335531M
Internet Archive
isbn_9781401323493
ISBN 10
1401323499
ISBN 13
9781401323493
LCCN
2010286876
OCLC/WorldCat
310399357
Amazon ID (ASIN)

Source records

Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Library of Congress MARC record
Better World Books record
Promise Item
marc_columbia MARC record
harvard_bibliographic_metadata record
ISBNdb

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December 20, 2023 Edited by ImportBot import existing book
May 25, 2022 Edited by ImportBot import existing book
November 14, 2020 Edited by MARC Bot import existing book
July 16, 2019 Edited by MARC Bot import existing book
June 24, 2017 Created by ImportBot import new book