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July 30, 2014 | History

Audience, relevance, and search 1 edition

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Audience, relevance, and search

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Audience, relevance, and search
targeting Web audiences with relevant content
James Mathewson, Frank Donatone, Cynthia Fishel.

Published 2010 by IBM Press in Upper Saddle River, NJ .
Written in English.

Table of Contents

Writing for Web users mimics writing for search engines
How the Web medium has evolved from its print origins
Writing relevant content for the Web audience
Discovering and using popular keywords
Engaging with Web visitors through more targeted search referrals
Developing an optimized site architecture
Gaining credibility through pagerank
Capturing social- and rich-media opportunities
Measuring Web effectiveness.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
006.3
Library of Congress
PN171.O55 M38 2010

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24123728M
Internet Archive
audiencerelevanc00dona
ISBN 10
0137004206
ISBN 13
9780137004201
LC Control Number
2010006751

History Created July 30, 2014 · 1 revision Download catalog record: RDF / JSON

July 30, 2014 Created by ImportBot import new book