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Audience, relevance, and search: targeting Web audiences with relevant content
2010, IBM Press
in English
0137004206 9780137004201
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Book Details
Table of Contents
Writing for Web users mimics writing for search engines
How the Web medium has evolved from its print origins
Writing relevant content for the Web audience
Discovering and using popular keywords
Engaging with Web visitors through more targeted search referrals
Developing an optimized site architecture
Gaining credibility through pagerank
Capturing social- and rich-media opportunities
Measuring Web effectiveness.
Edition Notes
Includes index.
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Feedback?November 13, 2020 | Edited by MARC Bot | import existing book |
August 20, 2020 | Edited by ImportBot | import existing book |
July 30, 2014 | Created by ImportBot | import new book |