An edition of Audience, relevance, and search
(2010)
Audience, relevance, and search
targeting Web audiences with relevant content
by James Mathewson
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Audience, relevance, and search: targeting Web audiences with relevant content
2010, IBM Press
in English
0137004206 9780137004201
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Table of Contents
Writing for Web users mimics writing for search engines
How the Web medium has evolved from its print origins
Writing relevant content for the Web audience
Discovering and using popular keywords
Engaging with Web visitors through more targeted search referrals
Developing an optimized site architecture
Gaining credibility through pagerank
Capturing social- and rich-media opportunities
Measuring Web effectiveness.
Edition Notes
Includes index.
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History
- Created March 27, 2010
- 8 revisions
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| January 2, 2023 | Edited by MARC Bot | import existing book |
| December 25, 2022 | Edited by MARC Bot | import existing book |
| November 18, 2022 | Edited by ImportBot | import existing book |
| November 13, 2020 | Edited by MARC Bot | import existing book |
| March 27, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |