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Previews available in: English
Subjects
Export marketing, Congresses, Advertising, Foreign trade promotion, ResearchShowing 1 featured edition. View all 1 editions?
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Handbook of research in international marketing
2011, Edward Elgar
in English
- 2nd ed.
1849803021 9781849803021
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Book Details
Table of Contents
Pt. 1. Global branding issues
pt. 2. Insights into international marketing strategy
pt. 3. Cultural issues in international marketing research
pt. 4. Harnessing the BOP market.
Edition Notes
Previous ed.: 2003.
"Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref.
Includes bibliographical references and index.
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Feedback?March 19, 2022 | Edited by ImportBot | import existing book |
May 16, 2012 | Created by LC Bot | import new book |