MARC Record from Library of Congress

LEADER: 01565nam a2200373 a 4500
001 2011929458
003 DLC
005 20120514091303.0
008 110510s2011 enka b 101 0 eng d
010 $a 2011929458
015 $aGBB178686$2bnb
016 7 $a015837728$2Uk
020 $a9781849803021
020 $a1849803021
035 $a(OCoLC)ocn751745216
040 $aUKMGB$cUKMGB$dYDXCP$dBWX$dCDX$dNDD$dDLC
042 $alccopycat
082 04 $a658.84072$223
050 00 $aHF1416$b.I645 2010
111 2 $aInternational Marketing Theory Conference$d(2010 :$cUniversity of Connecticut)
245 10 $aHandbook of research in international marketing /$cedited by Subhash C. Jain, David A. Griffith ; [contributors, Yeqing Bao ...et al.].
250 $a2nd ed.
260 $aCheltenham, UK ;$aNorthampton, Ma. :$bEdward Elgar,$cc2011.
300 $axv, 417 p. :$bill. ;$c24 cm.
500 $aPrevious ed.: 2003.
500 $a"Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref.
504 $aIncludes bibliographical references and index.
505 0 $aPt. 1. Global branding issues -- pt. 2. Insights into international marketing strategy -- pt. 3. Cultural issues in international marketing research -- pt. 4. Harnessing the BOP market.
650 0 $aExport marketing$xResearch$vCongresses.
650 0 $aForeign trade promotion$xResearch$vCongresses.
650 0 $aAdvertising.
700 1 $aJain, Subhash C.,$d1942-
700 1 $aGriffith, David A.
700 1 $aBao, Yeqing