An edition of Handbook of research in international marketing (2011)

Handbook of research in international marketing

2nd ed.

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Cover of: Handbook of research in international marketing by International Marketing Theory Conference (2010 University of Connecticut)
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Last edited by MARC Bot
December 22, 2022 | History
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An edition of Handbook of research in international marketing (2011)

Handbook of research in international marketing

2nd ed.

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Edward Elgar
Language
English
Pages
417

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Previews available in: English

Subjects
Export marketing, Congresses, Advertising, Foreign trade promotion, Research

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Edition Availability
Cover of: Handbook of research in international marketing
Handbook of research in international marketing
2011, Edward Elgar
in English - 2nd ed.
Libraries near you: WorldCat

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Book Details

Table of Contents

Pt. 1. Global branding issues
pt. 2. Insights into international marketing strategy
pt. 3. Cultural issues in international marketing research
pt. 4. Harnessing the BOP market.

Edition Notes

Previous ed.: 2003.

"Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref.

Includes bibliographical references and index.

Published in
Cheltenham, UK, Northampton, Ma

Classifications

Dewey Decimal Class
658.84072
Library of Congress
HF1416 .I645 2010, HF1416, HF1416 .S698 2011

The Physical Object

Pagination
xv, 417 p. :
Number of pages
417

ID Numbers

Open Library
OL25316070M
Internet Archive
handbookofresear0000inte
ISBN 10
1849803021
ISBN 13
9781849803021
LCCN
2011929458
OCLC/WorldCat
751745216

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Better World Books record
Internet Archive item record
Promise Item
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 22, 2022 Edited by MARC Bot import existing book
December 7, 2022 Edited by ImportBot import existing book
March 19, 2022 Edited by ImportBot import existing book
October 4, 2021 Edited by ImportBot import existing book
May 16, 2012 Created by LC Bot Imported from Library of Congress MARC record