An edition of Managing customer relationships (2011)

Managing customer relationships

a strategic framework

2nd ed.

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Cover of: Managing customer relationships by Don Peppers
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Last edited by ImportBot
October 18, 2022 | History
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An edition of Managing customer relationships (2011)

Managing customer relationships

a strategic framework

2nd ed.

by

  • 0 Ratings
  • 3 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
John Wiley
Language
English

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Previews available in: English

Subjects
Management, Marketing, Information storage and retrieval systems, Relationship marketing, Marketing information systems, Consumers' preferences, Customer relations, Information storage and retrieval systems, marketing, Customer relations, management

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Edition Availability
Cover of: Managing customer relationships
Managing customer relationships: a strategic framework
2011, John Wiley
in English - 2nd ed.
Libraries near you: WorldCat

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Book Details

Table of Contents

Evolution of relationships with customers
The thinking behind customer relationships
Customer relationships : basic building blocks of IDIC and trust
Identifying customers
Differentiating customers : some customers are worth more than others.

Edition Notes

Includes index.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.5 .P458 2011, HF5415.5.P458 2011

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24478838M
Internet Archive
managingcustomer0000pepp_m6f8
ISBN 13
9780470423479
LCCN
2010027042
OCLC/WorldCat
643764006

Source records

Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Better World Books record
Promise Item

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History

Download catalog record: RDF / JSON
October 18, 2022 Edited by ImportBot import existing book
March 12, 2022 Edited by ImportBot import existing book
November 30, 2010 Created by ImportBot initial import