An edition of Managing customer relationships (2011)

Managing customer relationships

a strategic framework

2nd ed.

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Cover of: Managing customer relationships by Don Peppers
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Last edited by ImportBot
December 6, 2022 | History
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An edition of Managing customer relationships (2011)

Managing customer relationships

a strategic framework

2nd ed.

by

  • 0 Ratings
  • 3 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
John Wiley
Language
English

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Previews available in: English

Subjects
Management, Marketing, Information storage and retrieval systems, Relationship marketing, Marketing information systems, Consumers' preferences, Customer relations, Information storage and retrieval systems, marketing, Customer relations, management

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Edition Availability
Cover of: Managing customer relationships
Managing customer relationships: a strategic framework
2011, John Wiley
in English - 2nd ed.
Libraries near you: WorldCat

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Book Details

Table of Contents

Evolution of relationships with customers
The thinking behind customer relationships
Customer relationships : basic building blocks of IDIC and trust
Identifying customers
Differentiating customers : some customers are worth more than others.

Edition Notes

Includes index.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.5 .P458 2011, HF5415.5.P458 2011

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24478838M
Internet Archive
managingcustomer0000pepp_m6f8
ISBN 13
9780470423479
LCCN
2010027042
OCLC/WorldCat
643764006

Source records

Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Better World Books record
Promise Item

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 6, 2022 Edited by ImportBot import existing book
October 18, 2022 Edited by ImportBot import existing book
March 12, 2022 Edited by ImportBot import existing book
November 13, 2020 Edited by MARC Bot import existing book
November 30, 2010 Created by ImportBot Imported from Library of Congress MARC record