| Record ID | marc_loc_updates/v38.i40.records.utf8:8289477:1153 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i40.records.utf8:8289477:1153?format=raw |
LEADER: 01153cam a22003018a 4500
001 2010027042
003 DLC
005 20101004133949.0
008 100624s2011 nju 001 0 eng
010 $a 2010027042
020 $a9780470423479 (cloth)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.5$b.P458 2011
082 00 $a658.8/12$222
100 1 $aPeppers, Don.
245 10 $aManaging customer relationships :$ba strategic framework /$cDon Peppers, Martha Rogers.
250 $a2nd ed.
260 $aHoboken, N.J. :$bJohn Wiley,$c2011.
263 $a1101
300 $ap. cm.
500 $aIncludes index.
505 0 $aEvolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.
650 0 $aCustomer relations$xManagement.
650 0 $aConsumers' preferences.
650 0 $aRelationship marketing.
650 0 $aMarketing information systems.
650 0 $aInformation storage and retrieval systems$xMarketing.
700 1 $aRogers, Martha,$d1952-