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Cover of: Inbound marketing | Brian Halligan
About the Book

Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. Improve your rankings in Google to get more traffic Build and promote a blog for your business Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. Measure what matters and do more of what works onlineThe rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Classifications

Library of Congress HF5415.1265 .H353 2010
Dewey 658.8/72

2 editions First published in 2009

Edition Read Locate Buy
Cover of: Inbound marketing
2010, Wiley
Inbound marketing
in English
Cover of: Inbound Marketing
2009, John Wiley & Sons, Ltd.
Inbound Marketing
Electronic resource in English

History

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July 29, 2014 Edited by ImportBot import new book
June 18, 2010 Edited by ImportBot add details from OverDrive
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December 11, 2009 Created by WorkBot add works page