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Charles C. Parlin (1898-)Places
United StatesShowing 1 featured edition. View all 1 editions?
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A new brand of business: Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research
2009, Temple University Press
in English
1439900159 9781439900154
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Book Details
Table of Contents
A new era of business
An unlikely leader
What was commercial research?
Winning over the skeptics
Barbarians, farmers, and consumers
Readers as consumers
Chasing the consumer, protecting itself
The legacy of commercial research.
Edition Notes
Includes bibliographical references and index.
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