| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:152329688:1303 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:152329688:1303?format=raw |
LEADER: 01303cam a2200301 a 4500
001 2008047856
003 DLC
005 20100306090236.0
008 081121s2010 pauab b 001 0 eng
010 $a 2008047856
015 $aGBA952234$2bnb
016 7 $a015266232$2Uk
020 $a9781439900154 (alk. paper)
020 $a1439900159 (alk. paper)
035 $a(OCoLC)ocn263993796
040 $aDLC$cDLC$dBTCTA$dYDXCP$dUKM$dC#P$dCDX$dDLC
043 $an-us---
050 00 $aHF5415.2$b.W29 2010
082 00 $a658.8/3$222
100 1 $aWard, Douglas B.,$d1961-
245 12 $aA new brand of business :$bCharles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /$cDouglas B. Ward.
260 $aPhiladelphia :$bTemple University Press,$c2010.
300 $aviii, 228 p. :$bill., maps ;$c22 cm.
504 $aIncludes bibliographical references and index.
505 0 $aA new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.
650 0 $aMarketing research$zUnited States$xHistory.
600 10 $aParlin, Charles Coolidge,$d1872-1942.
610 20 $aCurtis Publishing Company.