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33 million people in the room: how to create, influence, and run a successful business with social networking
2009, FT Press
in English
0137154356 9780137154357
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Book Details
Table of Contents
The power of social networks
Getting on and getting started
Making social networks work for you
The strength of the microcelebrity
The need for authenticity
The feedback loop
Social capital
cultural capital
financial capital
Virality and communities : opportunities in distribution
Crowdsourcing and co-creating opportunities in production
Opening the channels, inside and out: opportunities in communication
Success is where you find it.
Edition Notes
Includes bibliographical references and index.
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