An edition of Brand engagement: how employees make or break brands (2008)

Brand engagement

how employees make or break brands

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Cover of: Brand engagement by Ian Buckingham
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Last edited by WorkBot
April 16, 2010 | History
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An edition of Brand engagement: how employees make or break brands (2008)

Brand engagement

how employees make or break brands

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Palgrave Macmillan
Language
English

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Previews available in: English

Subjects
Interpersonal communication, Brand name products, Organizational commitment, Employee motivation

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Edition Availability
Cover of: Brand engagement
Brand engagement: how employees make or break brands
2008, Palgrave Macmillan
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Brand engagement, everyman and the hero leader. What does great brand engagement feel like? The CEO is dead-long live the CEO! Are we at the tail end of spin? What characterises an effective chief engagement officer?
Deconstructing brand ("but we don't even brand animals any more"). Brand and authenticity. Brand anthropology. New ways of telling old stories. Leadership engagement. Brand and motivation. The national perspective-nation branding. The ARM holdings story
Through the looking-glass. What's been happening in the communication market? Employment brand. Engage people by letting them play. Inside-out communication (the power of partnership). Behaviour brand creep. Brandscape and the brand engagement journey. Mergers and acquisitions. The quest for balance. What do committed employees look like? Zurich Financial Services case study
Culture as a weapon of mass construction. What's culture got to do wit it? The culture development process. A culture-first approach to change (motability case study). The use of tools
Bring yourself to work. Everything begins with a story. Mythology, the ancient arts and employee engagement. The story of good company. Authenticity and engagement. John Lewis Group. A case study in engagement. Becoming comfortable with the emotional dimension. In conversation with an industry expert. Retention issues? The story of the Yorkshire Building Society-a true mutual. In conclusion.

Edition Notes

Includes index.

Published in
New York, N.Y

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD69.B7 B8316 2008

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL18280862M
Internet Archive
brandengagement00buck
ISBN 10
0230573061
LCCN
2008000157
Library Thing
7561071
Goodreads
4065330

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record

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April 16, 2010 Edited by WorkBot update details
January 23, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page