| Record ID | marc_loc_updates/v36.i05.records.utf8:39922096:2202 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i05.records.utf8:39922096:2202?format=raw |
LEADER: 02202cam a22002658a 4500
001 2008000157
003 DLC
005 20080201073222.0
008 080115s2008 nyu 001 0 eng
010 $a 2008000157
020 $a0230573061 (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHD69.B7$bB8316 2008
082 00 $a658.8/27$222
100 1 $aBuckingham, Ian P.,$d1967-
245 10 $aBrand engagement :$bhow employees make or break brands /$cIan Buckingham.
260 $aNew York, N.Y. :$bPalgrave Macmillan,$c2008.
263 $a0801
300 $ap. cm.
500 $aIncludes index.
505 0 $aBrand engagement, everyman and the hero leader. What does great brand engagement feel like? The CEO is dead-long live the CEO! Are we at the tail end of spin? What characterises an effective chief engagement officer? -- Deconstructing brand ("but we don't even brand animals any more"). Brand and authenticity. Brand anthropology. New ways of telling old stories. Leadership engagement. Brand and motivation. The national perspective-nation branding. The ARM holdings story -- Through the looking-glass. What's been happening in the communication market? Employment brand. Engage people by letting them play. Inside-out communication (the power of partnership). Behaviour brand creep. Brandscape and the brand engagement journey. Mergers and acquisitions. The quest for balance. What do committed employees look like? Zurich Financial Services case study -- Culture as a weapon of mass construction. What's culture got to do wit it? The culture development process. A culture-first approach to change (motability case study). The use of tools -- Bring yourself to work. Everything begins with a story. Mythology, the ancient arts and employee engagement. The story of good company. Authenticity and engagement. John Lewis Group. A case study in engagement. Becoming comfortable with the emotional dimension. In conversation with an industry expert. Retention issues? The story of the Yorkshire Building Society-a true mutual. In conclusion.
650 0 $aBrand name products.
650 0 $aOrganizational commitment.
650 0 $aEmployee motivation.
650 0 $aInterpersonal communication.