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"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET
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Previews available in: English
Subjects
Brand name products, Planning, Marketing, Branding (Marketing)Showing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview
2006, New Riders
in English
- Rev. ed.
0321348109 9780321348104
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2
The Brand Gap: Expanded Edition
August 4, 2005, Peachpit Press
Paperback
in English
- 2 edition
0321348109 9780321348104
|
zzzz
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WorldCat
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3
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
January 24, 2003, New Riders Press
Paperback
in English
- 1st edition
0735713308 9780735713307
|
zzzz
Libraries near you:
WorldCat
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4
The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview
2003, New Riders Pub.
in English
- 1st ed
0735713308 9780735713307
|
eeee
Libraries near you:
WorldCat
|
Book Details
Edition Notes
"AIGA" -- Cover.
Includes bibliographical references (p. 181-187) and index.
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The Physical Object
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Community Reviews (0)
Feedback?August 1, 2020 | Edited by ImportBot | import existing book |
April 23, 2020 | Edited by maneel8776 | Added new cover |
February 14, 2020 | Edited by MARC Bot | remove fake subjects |
July 22, 2017 | Edited by Mek | adding subject: In library |
October 24, 2011 | Edited by ImportBot | import new book |