An edition of Selling the five rings
(2002)
Selling the five rings
the International Olympic Committee and the rise of Olympic commercialism
by Robert Knight Barney, Robert K Barney, Stephen R Wenn, and Scott G Martyn
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Previews available in: English
Subjects
Economic aspects of Olympics, International Olympic Committee, Olympics, Television and sports, Economic aspects, Sports, Olympic Games, Sports Economics, Sports & Recreation, History, Sports & Recreation / Olympics, International Olympic Committe, Television broadcasting of sports, Sports, historyShowing 4 featured editions. View all 4 editions?
| Edition | Availability |
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1
Selling the five rings: the international Olympic committee and the rise of Olympic commercialism
2004, University of Utah Press
in English
- Revised ed.
087480809X 9780874808094
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WorldCat
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2
Selling The Five Rings: The IOC and the Rise of the Olympic Commercialism
August 17, 2004, University of Utah Press
Paperback
in English
087480809X 9780874808094
|
zzzz
Libraries near you:
WorldCat
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3
Selling the five rings: the International Olympic Committee and the rise of Olympic commercialism
2002, The University of Utah Press
in English
0874807131 9780874807134
|
aaaa
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WorldCat
|
4
Selling The Five Rings: The IOC and the Rise of Olympic Commercialism
March 14, 2002, University of Utah Press
Hardcover
in English
0874807131 9780874807134
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Libraries near you:
WorldCat
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Book Details
Table of Contents
An epilogue as prologue : Sydney 2000, "the greatest games ever"
The evolution of Olympic commercialism. Establishing a prospective gold mine : the early years. Avery Brundage and the Great Bread War : an Olympian precedent. Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept. Conflict in the Olympic Movement : Avery Brundage, television money, and the Rome formula in the 1960s. Television and the 1970s : Munich and Montreal. Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals
The IOC becomes a corporate entity. Protecting and exploiting the Olympic mystique : the emergence of TOP. Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations. The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals. The IOC's new corporate face : the rise of meridian management. Turf war : the USOC, IOC, and Olympic television in the 1990s. Protecting American dollars : Mr. Samaranch goes to Washington. Reflections : commercial revenue, the Samaranch presidency, and challenges for Jacques Rogge
Edition Notes
Includes bibliographical references (p. 289-368) and index
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| January 27, 2022 | Edited by ImportBot | import existing book |
| January 27, 2022 | Edited by ImportBot | import existing book |
| July 30, 2019 | Edited by MARC Bot | associate edition with work OL12022753W |
| May 13, 2019 | Edited by MARC Bot | import existing book |
| December 11, 2009 | Created by WorkBot | add works page |