MARC Record from Ithaca College Library

LEADER: 02089cam a22002894a 45 0
001 304563
005 20040206114509.0
008 030528s2002 utua b 001 0 eng
010 $a 2001006781
035 $a48376167
040 $aDLC$cDLC
020 $a0874807131
042 $apcc
050 00 $aGV721.5$b.B32 2002
049 $aXIMM
100 1 $aBarney, Robert Knight,$d1932-
245 10 $aSelling the five rings :$bthe International Olympic Committee and the rise of Olympic commercialism /$cRobert K. Barney, Stephen R. Wenn, Scott G. Martyn.
260 $aSalt Lake City :$bThe University of Utah Press,$cc2002.
300 $axvi, 384 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 289-368) and index.
505 0 $aAn epilogue as prologue : Sydney 2000, "the greatest games ever" -- The evolution of Olympic commercialism. Establishing a prospective gold mine : the early years. Avery Brundage and the Great Bread War : an Olympian precedent. Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept. Conflict in the Olympic Movement : Avery Brundage, television money, and the Rome formula in the 1960s. Television and the 1970s : Munich and Montreal. Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals -- The IOC becomes a corporate entity. Protecting and exploiting the Olympic mystique : the emergence of TOP. Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations. The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals. The IOC's new corporate face : the rise of meridian management. Turf war : the USOC, IOC, and Olympic television in the 1990s. Protecting American dollars : Mr. Samaranch goes to Washington. Reflections : commercial revenue, the Samaranch presidency, and challenges for Jacques Rogge.
650 0 $aOlympics$xEconomic aspects.
650 0 $aTelevision and sports.
610 20 $aInternational Olympic Committee.
700 1 $aWenn, Stephen R.,$d1964-
700 1 $aMartyn, Scott G.,$d1966-
994 $aC0$bXIM