| Record ID | marc_miami_univ_ohio/allbibs0141.out:9457786:2279 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0141.out:9457786:2279?format=raw |
LEADER: 02279cam 22003134a 4500
001 ocm48376167
005 20020516000000.0
008 011102s2002 utuaf b 001 0 eng
010 $a2001006781
020 $a0874807131 (hard : alk. paper)
040 $aDLC$cDLC
042 $apcc
049 $aMIAA
050 00 $aGV721.5$b.B32 2002
100 1 $aBarney, Robert Knight,$d1932-
245 10 $aSelling the five rings :$bthe International Olympic Committee and the rise of Olympic commercialism /$cRobert K. Barney, Stephen R. Wenn, Scott G. Martyn
260 $aSalt Lake City :$bThe University of Utah Press,$cc2002
300 $axvi, 384 p. :$bill. ;$c24 cm
504 $aIncludes bibliographical references (p. 289-368) and index
505 0 $aAn epilogue as prologue : Sydney 2000, "the greatest games ever" -- The evolution of Olympic commercialism. Establishing a prospective gold mine : the early years. Avery Brundage and the Great Bread War : an Olympian precedent. Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept. Conflict in the Olympic Movement : Avery Brundage, television money, and the Rome formula in the 1960s. Television and the 1970s : Munich and Montreal. Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals -- The IOC becomes a corporate entity. Protecting and exploiting the Olympic mystique : the emergence of TOP. Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations. The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals. The IOC's new corporate face : the rise of meridian management. Turf war : the USOC, IOC, and Olympic television in the 1990s. Protecting American dollars : Mr. Samaranch goes to Washington. Reflections : commercial revenue, the Samaranch presidency, and challenges for Jacques Rogge
610 20 $aInternational Olympic Committee
650 0 $aOlympics$xEconomic aspects
650 0 $aTelevision and sports
700 1 $aWenn, Stephen R.,$d1964-
700 1 $aMartyn, Scott G.,$d1966-
907 $a.b29385003$b11-15-04$c05-17-02
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