An edition of Rising tide : lessons from 165 years of brand building at Procter & Gamble (2004)

Rising Tide

Lessons from 165 Years of Brand Building at Procter & Gamble

by , , and

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Cover of: Rising Tide by Davis Dyer, Frederick Dalzell, Rowena Olegario
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Last edited by MARC Bot
August 11, 2024 | History
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An edition of Rising tide : lessons from 165 years of brand building at Procter & Gamble (2004)

Rising Tide

Lessons from 165 Years of Brand Building at Procter & Gamble

by , , and

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

"Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--BOOK JACKET.

Publish Date
Publisher
Harvard Business School Press
Language
English
Pages
467

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Previews available in: English

Subjects
Sales & marketing, Procter & Gamble Company, Brand name products, Soap trade, Case studies, Product management, History, Corporations, united states, Merken, Marcas comerciais, Administracao da producao, Saboes

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Edition Availability
Cover of: Rising Tide
Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble
May 27, 2004, Harvard Business School Press
Hardcover in English
Libraries near you: WorldCat

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Book Details

Classifications

Library of Congress
HD9999.S74 P738 2004

The Physical Object

Format
Hardcover
Number of pages
467
Dimensions
9.2 x 6.3 x 1.6 inches
Weight
2.1 pounds

ID Numbers

Open Library
OL8854526M
Internet Archive
risingtide00davi
ISBN 10
1591391474
ISBN 13
9781591391470
LCCN
2003019396
OCLC/WorldCat
52962935
Library Thing
91355
Goodreads
136665

Source records

Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Library of Congress MARC record
Better World Books record
amazon.com record
Promise Item
marc_nuls MARC record
marc_columbia MARC record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 11, 2024 Edited by MARC Bot import existing book
March 7, 2023 Edited by MARC Bot import existing book
December 4, 2022 Edited by ImportBot import existing book
November 15, 2022 Edited by ImportBot import existing book
April 30, 2008 Created by an anonymous user Imported from amazon.com record