| Record ID | marc_nuls/NULS_PHC_180925.mrc:152950009:2683 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:152950009:2683?format=raw |
LEADER: 02683cam 22004574a 4500
001 9922188390001661
005 20161129155313.0
008 030828s2004 maua b 001 0 eng
010 $a 2003019396
020 $a1591391474
029 1 $aNLGGC$b256745552
035 $a(CSdNU)u277421-01national_inst
035 $a(OCoLC)52962935
040 $aDLC$cDLC$dBAKER$dNLGGC$dUBA
042 $apcc
043 $an-us---
049 $aCNUM
050 00 $aHD9999.S74$bP738 2004
082 00 $a338.7/67$222
084 $a85.40$2bcl
100 1 $aDyer, Davis.
245 10 $aRising tide :$blessons from 165 years of brand building at Procter & Gamble /$cDavis Dyer, Frederick Dalzell, Rowena Olegario.
260 $aBoston, Mass. :$bHarvard Business School Press,$cc2004.
300 $ax, 467 p. :$bill. (some col.) ;$c25 cm.
505 0 $aGetting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En rio revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
610 20 $aProcter & Gamble Company$xHistory.
610 27 $aProcter & Gamble Company.
650 0 $aBrand name products$zUnited States$vCase studies.
650 0 $aProduct management$zUnited States$vCase studies.
650 0 $aSoap trade$zUnited States$xHistory.
650 17 $aMerken.$2gtt
650 17 $aProcter & Gamble Company.$2gtt
650 7 $aMarcas comerciais$zEstados unidos.$2larpcal
650 7 $aAdministracao da producao$zEstados unidos.$2larpcal
650 7 $aSaboes$zEstados unidos.$2larpcal
700 1 $aDalzell, Frederick.
700 1 $aOlegario, Rowena.
938 $aBaker & Taylor$bBKTY$c29.95$d22.46$i1591391474$n0004105006$sactive
949 $aHD 9999.S74 P738 2004$i31786102280713
994 $a92$bCNU
999 $aHD 9999 .S74 P738 2004$wLC$c1$i31786102280713$d7/10/2011$e6/21/2011 $lCIRCSTACKS$mNULS$n4$q1$rY$sY$tBOOK$u6/27/2006