MARC Record from Library of Congress

LEADER: 02127cam a22003134a 4500
001 2003019396
003 DLC
005 20130612074918.0
008 030828s2004 maua b 001 0 eng
010 $a 2003019396
020 $a1591391474
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHD9999.S74$bP738 2004
082 00 $a338.7/67$222
100 1 $aDyer, Davis.
245 10 $aRising tide :$blessons from 165 years of brand building at Procter & Gamble /$cDavis Dyer, Frederick Dalzell, Rowena Olegario.
260 $aBoston, Mass. :$bHarvard Business School Press,$cc2004.
300 $ax, 467 p. :$bill. (some col.) ;$c25 cm.
505 0 $aGetting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
610 20 $aProcter & Gamble Company$xHistory.
650 0 $aBrand name products$zUnited States$vCase studies.
650 0 $aProduct management$zUnited States$vCase studies.
650 0 $aSoap trade$zUnited States$xHistory.
700 1 $aDalzell, Frederick.
700 1 $aOlegario, Rowena.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip048/2003019396.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1311/2003019396-d.html