Designing Brand Identity
A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler
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"Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands."--BOOK JACKET.
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Previews available in: English
Subjects
Management, Marketing, Brand name products, Design, Advertising, Trademarks, Branding (Marketing), Markenartikel, Markenname, Werbung, Business, Advertising & Promotion, BUSINESS & ECONOMICS, Brand name products--marketing--management, Trademarks--design, Advertising--brand name products, Hd69.b7 w44 2003, 658.8/27Showing 4 featured editions. View all 4 editions?
| Edition | Availability |
|---|---|
1
Designing brand identity: an essential guide for the whole branding team
2009, John Wiley & Sons
in English
- 3rd ed.
0470401427 9780470401422
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zzzz
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2
Designing brand identity: a complete guide to creating, building and maintaining strong brands
2006, John Wiley
in English
- 2nd ed.
0471746843 9780471746843
|
eeee
Libraries near you:
WorldCat
|
3
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
January 15, 2003, Wiley
in English
0471213268 9780471213260
|
aaaa
Libraries near you:
WorldCat
|
4
Designing brand identity: a complete guide to creating, building, and maintaining storng brands
2003, John Wiley
in English
0471213268 9780471213260
|
zzzz
Libraries near you:
WorldCat
|
Book Details
First Sentence
"Since the beginning of time, the need to communicate emerges from a set of universal questions: Who am I?"
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- Created April 29, 2008
- 8 revisions
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| July 26, 2012 | Edited by ImportBot | import new book |
| March 8, 2012 | Edited by ImportBot | import new book |
| August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record. |