Creating breakthrough products
innovation from product planning to program approval
by Jonathan Cagan
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This is the eBook version of the printed book.Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
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Previews available in: English
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| Edition | Availability |
|---|---|
1
Creating Breakthrough Products
2007, FT Press
Electronic resource
in English
0768668034 9780768668032
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2
Creating breakthrough products: innovation from product planning to program approval
2002, Financial Times/Prentice Hall PTR, Prentice Hall PTR
in English
0139696946 9780139696947
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Book Details
Published in
Upper Saddle River, NJ
Edition Notes
Includes bibliographical references and index.
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History
- Created October 11, 2008
- 15 revisions
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| December 19, 2023 | Edited by ImportBot | import existing book |
| November 14, 2023 | Edited by MARC Bot | import existing book |
| March 7, 2023 | Edited by MARC Bot | import existing book |
| December 4, 2022 | Edited by ImportBot | import existing book |
| October 11, 2008 | Created by ImportBot | Imported from Oregon Libraries MARC record. |