An edition of Principles of marketing (1980)

Principles of marketing

4th ed., annotated instructor's ed. / George Franke.

by , , , , , and

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Cover of: Principles of marketing by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts, Philip Kotler
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  • ★★★★ ★ 4.6 (23 ratings)
  • 912 Want to read
  • 81 Currently reading
  • 41 Have read
Notes

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Last edited by MARC Bot
November 8, 2020 | History
Edit
An edition of Principles of marketing (1980)

Principles of marketing

4th ed., annotated instructor's ed. / George Franke.

by , , , , , and

  • ★★★★ ★ 4.6 (23 ratings)
  • 912 Want to read
  • 81 Currently reading
  • 41 Have read

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

Publish Date
Publisher
Prentice Hall
Language
English
Pages
661

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Previews available in: English

Subjects

Management Marketing open_syllabus_project Strategisch management Marketingmanagement Textbooks Manuels d'enseignement superieur Gestion Marketing, management Hf5415 .k636 2004 658.8 0 Gesamtdarstellung Marknadsföring Marketingpolitik Literary collections

Showing 10 featured editions. View all 76 editions?

Edition Availability
Cover of: Principles of Marketing
Principles of Marketing
Jan 09, 2015, Pearson
hardcover in English
Cover of: Principles of Marketing
Principles of Marketing
2013, Pearson Education, Limited
in English
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
Cover of: Principles of marketing
Principles of marketing
2005, Pearson Prentice Hall
in English - 11th ed.
Cover of: Principles of marketing
Principles of marketing
2004, Prentice Hall
in English - 10th ed.
Cover of: Principles of marketing
Principles of marketing: activebook version 1.0
2001, Prentice Hall
in English
Cover of: Principles of marketing
Principles of marketing
1991, Prentice Hall
in English - 5th annotated instructor's ed.
Cover of: Principles of marketing
Principles of marketing
1989, Prentice Hall
in English - 4th ed., annotated instructor's ed. / George Franke.
Cover of: Principles of marketing
Principles of marketing
1986, Prentice-Hall
in English - 3rd ed.
Cover of: Principles of marketing
Principles of marketing
1983, Prentice-Hall Canada
in English - Canadian ed. --

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Book Details

Edition Notes

Includes bibliographies and indexes.

Published in
Englewood Cliffs, N.J
Series
The Prentice-Hall series in marketing

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .K636 1989b

The Physical Object

Pagination
viii, 197, xxiv, 661 p. :
Number of pages
661

Edition Identifiers

Open Library
OL2049879M
ISBN 10
0137061293
LCCN
88027433
OCLC/WorldCat
18415167
LibraryThing
11689
Goodreads
3627533

Work Identifiers

Work ID
OL1807517W

Source records

Community Reviews (2)

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