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Previews available in: English
Subjects
Marketing, Brand name products, Industrial property, Law and legislation, Consumer behavior, Management, Imitation, Trademarks, Case studies, Merknamen, Imitatie, Propriété industrielle, Merkenrecht, Attitudes, Branding (Marketing), Marques de commerce, Consommateurs, Droit, Markenpiraterie, Verbraucherverhalten, Consumentengedrag, Marketing, law and legislation, Stratégie de marque, Comportement, Imitation (Psychologie), Études de cas, Branding, BUSINESS & ECONOMICS, Consumer Behavior, PSYCHOLOGY, GeneralShowing 1 featured edition. View all 1 editions?
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The psychology behind trademark infringement and counterfeiting
2006, Lawrence Erlbaum
in English
0805847928 9780805847925
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Edition Notes
Includes bibliographical references and index.
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The Physical Object
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- Created April 1, 2008
- 12 revisions
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December 30, 2022 | Edited by MARC Bot | import existing book |
December 16, 2022 | Edited by MARC Bot | import existing book |
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April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |