It doesn't matter how you remember him - rockabilly rebel, all-American boy, B-movie idol, patriotic GI, or Las Vegas superstar. Elvis Presley is the most enduring image in American popular culture. This book explains why.

In researching Elvis Culture, Doss discovered that the visual image of Elvis endures because it was so carefully constructed from the start. Sifting through the visual glut of Elvisiana, she looks at how fans collect, arrange, and display Elvis paraphernalia, make Elvis artwork, and participate in the annual August rituals of Elvis Week. By engaging in these acts, she explains, they continually reinvent Elvis to mesh with their own personal and social preferences and to keep his memory alive.

As engrossing as it is informative, Elvis Culture strikingly demonstrates the power of the visual image in our culture and reveals much about American attitudes toward religion, sex, race, and celebrity - as well as about the construction of American identity in the late twentieth century.