Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing new study, Thomas Frank shows how the youthful revolutionaries were joined - and even anticipated by - such unlikely allies as the advertising industry and the men's clothing business.
In both areas, each having also been an important pillar of fifties conservatism, the utopian, complacent surface of postwar consumerism was smashed by a new breed of admen and manufacturers who openly addressed public distrust of their industries, who recognized the absurdity of consumer society, who made war on conformity, and who finally settled on youth rebellion and counterculture as the symbol of choice for their new marketing vision.
The Conquest of Cool is a thorough history of advertising as well as an incisive commentary on the evolution of a peculiarly American sensibility, the pervasive co-optation that defines today's hip commercial culture. By studying the devices and institutions of co-optation rather than those of resistance, Frank offers a picture of the 1960s that differs dramatically from the accounts of youth rebellion and sell-out that have become so familiar over the years.
The Conquest of Cool forsakes the stories of campus and bohemia to follow the Dodge Rebellion, chronicle the Pepsi Generation, and recount the Peacock Revolution - by so doing, it raises important new questions about the culture of that most celebrated and maligned decade.
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
---|---|
1
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
December 1, 1998, University Of Chicago Press
Paperback
in English
0226260127 9780226260129
|
aaaa
Libraries near you:
WorldCat
|
2
The conquest of cool: business culture, counterculture, and the rise of hip consumerism
1997, University of Chicago Press
in English
0226259919 9780226259918
|
eeee
|
Book Details
First Sentence
"For as long as America is torn by culture wars, the 1960s will remain the historical terrain of conflict."
The Physical Object
ID Numbers
Excerpts
Community Reviews (0)
Feedback?History
- Created April 30, 2008
- 9 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
July 29, 2014 | Edited by ImportBot | import new book |
April 6, 2014 | Edited by ImportBot | Added IA ID. |
August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |