An edition of Marketing metrics
(2010)
Marketing metrics
the definitive guide to measuring marketing performance
2nd ed.
by Paul Farris
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Subjects
Marketing, Marketing research, Mathematical modelsShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Marketing metrics: the definitive guide to measuring marketing performance
2010, FT Press
in English
- 2nd ed.
0137058292 9780137058297
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Book Details
Table of Contents
Introduction
Share of hearts, minds, and markets
Margins and profits
Product and portfolio management
Customer profitability
Sales force and channel management
Pricing strategy
Promotion
Advertising media and web metrics
Marketing and finance
The marketing metrics X-ray
System of metrics.
Edition Notes
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
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- Created December 9, 2010
- 1 revision
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| December 9, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |