Marketing metrics
Paul Farris
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December 9, 2010 | History
An edition of Marketing metrics (2010)

Marketing metrics

the definitive guide to measuring marketing performance

2nd ed.
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This edition was published in by FT Press in Upper Saddle River, N.J.

Written in English

414 pages

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Edition Availability
Cover of: Marketing metrics
Marketing metrics: the definitive guide to measuring marketing performance
2010, FT Press
in English - 2nd ed.

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Marketing metrics

the definitive guide to measuring marketing performance

2nd ed.

This edition was published in by FT Press in Upper Saddle River, N.J.


Table of Contents

Introduction
Share of hearts, minds, and markets
Margins and profits
Product and portfolio management
Customer profitability
Sales force and channel management
Pricing strategy
Promotion
Advertising media and web metrics
Marketing and finance
The marketing metrics X-ray
System of metrics.

Edition Notes

Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8/3
Library of Congress
HF5415.2 .M35543 2010

The Physical Object

Pagination
xv, 414 p. :
Number of pages
414

ID Numbers

Open Library
OL24520726M
ISBN 10
0137058292
ISBN 13
9780137058297
LC Control Number
2009040210
OCLC/WorldCat
440563535

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History

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December 9, 2010 Created by ImportBot Imported from Library of Congress MARC record.