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Breaking the mold of traditional mass communication textbooks, Richard Campbell's "Media & Culture "goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. "Media & Culture'"s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture -- how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the text's in-depth coverage of the history, structure, and economics of each industry.
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Media and Culture: An Introduction to Mass Communication
April 4, 2007, Bedford/St. Martin's
Paperback
in English
- 6 edition
0312455860 9780312455866
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- Created April 30, 2008
- 9 revisions
December 17, 2020 | Edited by MARC Bot | import existing book |
August 28, 2018 | Edited by Mary Elizabeth Delfino | Modified title and added summary. |
August 26, 2017 | Edited by MARC Bot | associate with new work |
April 5, 2014 | Edited by ImportBot | Added IA ID. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |