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Publisher Description (unedited publisher data) Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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Previews available in: English
Subjects
International business, Sport & leisure industries, Sports, Industries - General, Business / Economics / Finance, Business & Economics, Marketing - General, Business/Economics, Marketing, International - General, Management - General, Business & Economics / Marketing / General, Sports and globalization, Economic aspects, Globalization, Sports, economic aspects, Sports, marketing, Sport, Aspect économique, Gestion, MondialisationShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
Sport Business in the Global Marketplace (Finance and Capital Markets)
January 18, 2003, Palgrave Macmillan
Hardcover
in English
140390300X 9781403903006
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Book Details
First Sentence
"When did it all begin?"
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- Created April 30, 2008
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