An edition of Advertising and popular culture (1996)

Advertising and popular culture

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Last edited by MARC Bot
August 4, 2024 | History
An edition of Advertising and popular culture (1996)

Advertising and popular culture

  • 0 Ratings
  • 6 Want to read
  • 0 Currently reading
  • 0 Have read

"Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from, and contributes to, popular culture. Author Jib Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture provides crucial insights into the role advertising plays in our society today." "This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising."--BOOK JACKET.

Publish Date
Publisher
Sage Publications
Language
English
Pages
278

Buy this book

Previews available in: English

Edition Availability
Cover of: Advertising and Popular Culture
Advertising and Popular Culture
2012, SAGE Publications, Incorporated
in English
Cover of: Advertising and popular culture
Advertising and popular culture
1996, Sage Publications
in English

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Book Details


Table of Contents

Energizers
Origins
Flagrant criticisms
The dynamics behind the advertisement
The dynamics of popular culture
Exchanges
The surface of the advertisement, composed and consumed
Deciphering advertisements
Mixed receptions
The project of the self
In perspective.

Edition Notes

Includes bibliographical references (p. 252-265) and indexes.

Published in
Thousand Oaks, Calif
Series
Foundations of popular culture ;, 5, Foundations of popular culture ;, vol. 5.

Classifications

Dewey Decimal Class
659.1/042/0973
Library of Congress
HF5805 .F69 1996, HF5805.F69 1996

The Physical Object

Pagination
xviii, 278 p. :
Number of pages
278

ID Numbers

Open Library
OL805206M
Internet Archive
advertisingpopul0000fowl
ISBN 10
0803954824, 0803954832
LCCN
95041754
OCLC/WorldCat
33245195
Library Thing
916959
Goodreads
3575771
665381

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History

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August 4, 2024 Edited by MARC Bot import existing book
December 20, 2023 Edited by ImportBot import existing book
December 20, 2023 Edited by ImportBot import existing book
March 8, 2023 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record