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In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating--or why you're even eating at all.- Does food with a brand name really taste better?- Do you hate brussels sprouts because your mother did?- Does the size of your plate determine how hungry you feel?- How much would you eat if your soup bowl secretly refilled itself?- What does your favorite comfort food really say about you?- Why do you overeat so much at healthy restaurants?Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose--instead of gain--ten to twenty pounds in the coming year?Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office--even at a vending machine--wherever you decide to satisfy your appetite.From the Hardcover edition.
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Previews available in: English
Showing 8 featured editions. View all 8 editions?
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Mindless Eating: Why We Eat More Than We Think
August 28, 2007, Bantam
Paperback
in English
- Reprint edition
0553384481 9780553384482
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3
Xia chi: wei shen me wo men chi xia qu de bi xin li xiang de hai yao duo
2007, Mu ma wen hua shi ye gu fen you xian gong si
in Chinese
- Chu ban
986697345X 9789866973451
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4
Mindless eating: why we eat more than we think
2006, Bantam Books
in English
0553804340 9780553804348
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5
Mindless Eating: Why We Eat More Than We Think
October 17, 2006, RH Audio
Audio CD
in English
- Abridged edition
0739340379 9780739340370
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6
Mindless Eating
2006, Random House Publishing Group
Electronic resource
in English
0553904035 9780553904031
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7
Mindless Eating: Why We Eat More Than We Think
October 17, 2006, Bantam
Hardcover
in English
- 1 edition
0553804340 9780553804348
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8
Mindless Eating: Why We Eat More Than We Think [UNABRIDGED] (Audio CD)
Publisher unknown
Audio CD
1415932220 9781415932223
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- Created April 29, 2008
- 6 revisions
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August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |