Marcel Duchamp used the phrase 'Beware Wet Paint' to remind us that it takes time to judge the worth of work. This book looks at thirty-five years of Alan Fletcher's work; some of the most recent may not yet be dry. This is also a book about the design process, the thinking behind the solutions and the methods used to resolve them. To show this more clearly the examples illustrated are, in the main, not displayed in their original context but as images in their own right.

Each example is accompanied by a full commentary by Jeremy Myerson. Four essays give further critical and biographical insight to the work, and the man.