Cover of: Crossing the Chasm by Geoffrey A. Moore
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August 4, 2010 | History
An edition of Crossing the Chasm (1991)

Crossing the Chasm

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This edition was published in by Collins

Written in English

256 pages

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

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Previews available in: English

Edition Availability
Cover of: Crossing the Chasm
Crossing the Chasm
2014, HarperBusiness
Cover of: Crossing the chasm
Crossing the chasm: marketing and selling high-tech products to mainstream customers
2002, HarperBusiness Essentials
in English - Rev. ed.
Cover of: Crossing the Chasm
Crossing the Chasm
August 20, 2002, Collins
in English
Cover of: Crossing the Chasm
Crossing the Chasm
August 20, 2002, Collins
Paperback in English - Revised edition
Cover of: Crossing the Chasm
Crossing the Chasm
2001, HarperCollins
Electronic resource in English
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
July 1999, HarperBusiness
in English
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
July 1999, HarperBusiness
Paperback in English - Rev. Ed edition
Cover of: Crossing the Chasm
Crossing the Chasm
August 1, 1998, Capstone Publishing Ltd
Paperback in English - Rev Ed edition
Cover of: Crossing the Chasm
Crossing the Chasm
August 1998, Capstone Publishing Ltd
Paperback - New Ed edition
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
October 1995, HarperCollins Publishers
Paperback in English
Cover of: Crossing the chasm
Cover of: Crossing the chasm

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Crossing the Chasm

First published in 1991



Work Description

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

Excerpts

There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."
added anonymously.

Classifications

Dewey 658.8

Crossing the Chasm

This edition was published in by Collins


First Sentence

"There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star.""

ID Numbers

Open Library
OL7277598M
ISBN 10
0060517123
ISBN 13
9780060517120
Library Thing
649
Goodreads
61329

Lists containing this Book

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 4, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 29, 2008 Created by an anonymous user Imported from amazon.com record.