An edition of Crossing the Chasm (1991)

Crossing the Chasm

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Cover of: Crossing the Chasm by Geoffrey A. Moore, Geoffrey A. Moore
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  • ★★★★ 4.2 (14 ratings)
  • 84 Want to read
  • 4 Currently reading
  • 17 Have read
Notes

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Buy this book

Last edited by ImportBot
March 28, 2025 | History
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An edition of Crossing the Chasm (1991)

Crossing the Chasm

by

  • ★★★★ 4.2 (14 ratings)
  • 84 Want to read
  • 4 Currently reading
  • 17 Have read

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

Publish Date
Publisher
HarperCollins
Language
English

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Previews available in: English

Subjects

Marketing, Selling, High technology, High technology industries, Technology, Technological innovations, Business, Nonfiction, Innovations, Technologie de pointe, Vente, Hoogwaardige technologie, Produits de haute technologie, Verkooptechnieken, Technologie, Industries de pointe, Engineering: general, Investments, Spitzentechnologie

Showing 8 featured editions. View all 21 editions?

Edition Availability
Cover of: Crossing the Chasm
Crossing the Chasm
2014, HarperBusiness, HarperBusiness, an imprint of HarperCollins Publishers
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
2002, HarperBusiness Essentials
in English - Rev. ed.
Cover of: Crossing the Chasm
Crossing the Chasm
2001, HarperCollins
Electronic resource in English
Cover of: Crossing the chasm
Crossing the chasm: marketing and selling high-tech products to mainstream customers
1999, HarperBusiness
in English - Rev. ed.
Cover of: Crossing the Chasm
Crossing the Chasm
August 1, 1998, Capstone Publishing Ltd
Paperback in English - Rev Ed edition
Cover of: Crossing the Chasm
Crossing the Chasm
August 1998, Capstone Publishing Ltd
Paperback - New Ed edition
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
October 1995, HarperCollins Publishers
Paperback in English
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
1991, HarperBusiness
in English

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Book Details

Edition Notes

Published in
New York

The Physical Object

Format
Electronic resource

Edition Identifiers

Open Library
OL24250067M
ISBN 13
9780060189877, 9780061795862, 9780060771478
OverDrive
AB24C6F3-D83C-4DF0-83CC-23BC84B1FDBB

Work Identifiers

Work ID
OL30695W

Source records

Excerpts

There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."
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Community Reviews (1)

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 28, 2025 Edited by ImportBot Redacting ocaids
December 26, 2021 Edited by ImportBot import existing book
July 28, 2014 Edited by ImportBot import new book
April 6, 2014 Edited by ImportBot Added IA ID.
June 17, 2010 Created by ImportBot Imported from marc_overdrive MARC record