"Southern Living, founded in 1966 as a magazine for the modern South, is today a Southern institution. Serving over three million subscribers and commanding the affection of more than thirteen million readers every month, the Birmingham-based magazine celebrates the good life - travel, gardening, homes, and food - and enjoys perhaps the most loyal audience in all of publishing. How could so strong a bond have been forged in this jet-set world of easy cynicism?

As former editors John Logue and Gary McCalla describe in this "sort of memoir," it wasn't always easy, but despite early misdirection and near-oblivion, it was almost always fun." "They introduce the wonderfully eccentric people who edited, photographed, designed, and sold advertising for this most straightforward of magazines and offer a charming behind-the-scenes glimpse into the frantic, never boring daily routine at Southern Living."--BOOK JACKET.