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"In Creating the Modern Man, Tom Pendergast studies the multifaceted ways that masculinity is represented in magazines published during this transitional period.".
"Pendergast focuses on the rise of mass consumer culture, demonstrating that consumerism was a key factor in reshaping American notions of masculinity as presented in popular magazines. Whereas much scholarship has decried the effects of consumerism, Pendergast treats consumer culture as an energizing force in the American magazine market.
He suggests that such magazines offered men new and meaningful visions of masculine identity and argues that men actively participated in restructuring the masculine ideal."--BOOK JACKET.
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Creating the modern man: American magazines and consumer culture, 1900-1950
2000, University of Missouri Press
in English
0826212808 9780826212801
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Includes bibliographical references (p. 269-283) and index.
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- Created April 1, 2008
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July 11, 2024 | Edited by MARC Bot | import existing book |
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April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |