The mechanical bride: folklore of industrial man
by Marshall McLuhan
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"This brilliant and witty approach to the contemporary scene revolutionized the study of communication theory in our time. Marshall McLuhan's famous pronouncement that 'the medium is the message' is revealed, in this seminal work, by the 'media' themselves--the original advertisements; the contemporary heroes from Tarzan to Superman; the executive gimmicks of 'know how' and 'plain talk' that constitute the folklore of industrial man. Professor McLuhan's penetrating and probing approach has invaluable insights for all readers--general reader or educator, management man or creative writer--indeed, for every consumer or creator in every field. ... Long a famous 'underground' work, The mechanical bride is now obviously the book that pointed the way toward untangling the complicated web of today's communications."--Jacket.
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Subjects
Advertising, Consumers, Positioning (Advertising), Psychological aspects, Psychological aspects of Advertising, Social psychology, United States, Beeldcultuur, Familial & genetic, Psychologie sociale, Volkskultur, Industriegesellschaft, Massenmedien, Consommateurs, Publicité, Reclamedrukwerk, Abnormalities, Embryonic Structures, Werbung, Advertising, psychological aspects, Consumers, united states, Congresses, Familial and GeneticPlaces
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The mechanical bride: folklore of industrial man
1967, Routledge & K. Paul
in English
0710028725 9780710028723
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- Created April 1, 2008
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| May 19, 2025 | Edited by MARC Bot | import existing book |
| June 17, 2024 | Edited by ImportBot | import existing book |
| December 14, 2023 | Edited by MARC Bot | import existing book |
| December 9, 2022 | Edited by MARC Bot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |