Product leadership
creating and launching superior new products
by Robert G. Cooper
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In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition.
Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R&D, and HR, to triumph over the competition and become a leader in the new products war.
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Previews available in: English
Showing 3 featured editions. View all 3 editions?
| Edition | Availability |
|---|---|
1
Product Leadership: Pathways to Profitable Innovation
January 4, 2005, Basic Books
in English
046501433X 9780465014330
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2
Product Leadership: Creating and Launching Superior New Products
May 2000, Perseus Books Group
Paperback
in English
0738201561 9780738201566
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3
Product leadership: creating and launching superior new products
1998, Perseus Books
in English
0738200107 9780738200101
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Book Details
Edition Notes
Includes bibliographical references (p. 297-308) and index.
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- Created April 1, 2008
- 11 revisions
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| July 15, 2024 | Edited by MARC Bot | import existing book |
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