| Record ID | marc_loc_updates/v36.i18.records.utf8:7194143:998 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i18.records.utf8:7194143:998?format=raw |
LEADER: 00998cam a2200265 a 4500
001 98086946
003 DLC
005 20080505110634.0
008 980715s1998 maua b 001 0 eng c
010 $a 98086946
020 $a0738200107
035 $a(OCoLC)40186622
040 $aTNJ$cTNJ$dDLC
042 $apcc
050 00 $aHF5415.153$b.C643 1998
082 00 $a658.5/75$221
100 1 $aCooper, Robert G.$q(Robert Gravlin),$d1943-
245 10 $aProduct leadership :$bcreating and launching superior new products /$cRobert G. Cooper.
260 $aReading, Mass. :$bPerseus Books,$c[1998]
300 $axiv, 314 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 297-308) and index.
650 0 $aNew products$xManagement.
650 0 $aNew products$xMarketing.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0831/98086946-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0831/98086946-d.html