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"A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--
"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--
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Previews available in: English
Subjects
Creative ability in business, Career development, Success in business, Leadership, Influence (psychology), Persuasion (psychology), BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Skills, BUSINESS & ECONOMICS / Motivational, Career Mobility, Créativité dans les affaires, Plan de carrière, Succès dans les affaires, BUSINESS & ECONOMICS, Careers, General, Skills, Motivational, Influence (Psychology), Persuasion (Psychology)Showing 5 featured editions. View all 5 editions?
Edition | Availability |
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1
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
2024, Penguin Publishing Group
in English
059385389X 9780593853894
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2
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
2016, Penguin Books, Limited
in English
0241247012 9780241247013
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zzzz
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WorldCat
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3
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
2015, Penguin Books, Limited
in English
024197223X 9780241972236
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aaaa
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WorldCat
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4
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
2015, Penguin Books, Limited
in English
0241187281 9780241187289
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zzzz
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WorldCat
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5
Stand out: how to find your breakthrough idea and build a following around it
2015
in English
1591847400 9781591847403
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July 18, 2022 | Created by ImportBot | Imported from Better World Books record |